Privacy Policy

Last updated: November 10, 2025

Introduction

Welcome to Viva Elixir's Privacy Policy. This policy explains how we collect, use, and protect your personal information when you visit our beauty and wellness website. We respect your privacy and are committed to protecting your personal data while providing you with the best wellness-focused shopping experience.

Information We Collect

When you visit our website, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

We primarily collect information through cookies related to Meta advertising services:

  • Meta Pixel cookies to track conversions and optimize advertising campaigns
  • Facebook and Instagram advertising cookies to deliver relevant beauty and wellness ads
  • Conversion tracking cookies to measure the effectiveness of our wellness campaigns

Meta Advertising Services We Use

Meta Pixel (Facebook Pixel)

We use Meta Pixel to track conversions and optimize our advertising campaigns on Facebook and Instagram. This service collects information about:

  • Your device and browser information
  • Your IP address
  • Pages you visit and actions you take on our website
  • Products you view and purchase
  • Time spent on our website

This information helps us show you relevant beauty and wellness ads on Facebook and Instagram, and measure the effectiveness of our advertising campaigns.

Facebook and Instagram Ads

We use Meta's advertising platform to show you relevant beauty and wellness advertisements on Facebook and Instagram. Meta Ads uses cookies and data to:

  • Track conversions from our ads
  • Create custom audiences of users interested in natural beauty
  • Remarket to users who have previously visited our site
  • Optimize ad delivery based on your interests and interactions
  • Measure the effectiveness of our wellness-focused advertising campaigns

Conversion Tracking

We use Meta's conversion tracking tools to measure how our Facebook and Instagram ads lead to actions on our website, such as:

  • Product purchases
  • Time spent browsing our beauty collections

Cookie Usage

Our website uses cookies to enhance your browsing experience. A cookie is a small text file that is placed on your device when you visit our website. We specifically use cookies for the following Meta advertising services:

Types of Cookies We Use

  • Essential cookies: These are necessary for the website to function properly. They don't collect any personal information.
  • Meta Pixel cookies: These cookies help us track conversions and understand how visitors interact with our website. They collect information about your browsing behavior and purchases.
  • Advertising cookies (Meta Ads): These cookies are used to show relevant beauty and wellness advertisements to you on Facebook and Instagram based on your browsing behavior and interests.

Managing Cookies

You can manage your cookie preferences through our Cookie Consent banner that appears when you first visit our website. You can also change your preferences at any time by:

How We Use Your Information

We use the information collected through Meta services to:

  • Track conversions and measure the effectiveness of our beauty advertising campaigns
  • Display relevant beauty and wellness advertisements on Facebook and Instagram based on your interests and previous interactions
  • Create custom audiences of users interested in natural beauty products
  • Remarket our wellness products to users who have shown interest
  • Optimize our advertising spend to reach users most likely to be interested in natural beauty

Affiliate Program Disclosure

We participate in affiliate marketing programs, including the Commission Junction (CJ) affiliate program. This means that we may earn commissions when you click on and/or make purchases through affiliate links on our website.

When you click on affiliate links, the following occurs:

  • A cookie is set in your browser that identifies you as having come from our website
  • This cookie allows the affiliate program to track your activity, such as purchases made
  • The cookie typically expires after 30-90 days (varies by program)
  • We receive commission on qualified purchases made through these links

The cookies used by affiliate programs collect data such as:

  • The referring URL (our website)
  • Your IP address
  • The time and date of your click
  • Information about your purchase (if completed)

For more details about our affiliate relationships, please visit our Affiliate Disclosure page.

Data Sharing and Third Parties

Your information collected through Meta services and affiliate links may be shared with:

  • Meta (Facebook): As the provider of advertising and tracking services, Meta processes your data according to their own privacy policy. Meta may use this data for their own purposes in accordance with their privacy policy: https://www.facebook.com/privacy/policy
  • Commission Junction (CJ): As our affiliate network partner, CJ may collect information when you interact with affiliate links on our site, as described in their privacy policy: https://www.cj.com/legal/privacy-policy
  • Service providers: We may share aggregated, non-personal information with our wellness partners who help us operate our website and analyze advertising data.

We do not sell your personal information to third parties.

Data Retention

Meta Pixel data is retained according to Meta's data retention policies, typically for up to 2 years for conversion tracking purposes. Meta advertising data retention periods vary based on the specific feature and campaign settings. You can request deletion of your data through Meta's privacy controls or by contacting us directly.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • The right to access information we hold about you
  • The right to request correction of your personal information
  • The right to request deletion of your personal information
  • The right to object to processing of your personal information
  • The right to data portability
  • The right to withdraw consent

To exercise these rights, please contact us using the details provided in the "Contact Us" section below.

International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

Meta, as our data processor for advertising and conversion tracking, may process your data in various locations globally. Meta complies with legal frameworks for transferring data internationally, including GDPR requirements.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: info@vivaelixir.com
  • Through our contact form: Contact Us

Affiliate Disclosure: We earn commission from partner sales

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